Wednesday, July 31, 2019

Ireland’s Views on Nuclear Weapons

Nuclear weapons are a mechanism that can cause explosive reaction. Nuclear weapons commonly have these explosions from nuclear reactions, or fission. Nuclear weapons are a world wide problem, and have impact throughout the world. Nuclear weapons were first introduced into the world in World War II. Many countries own or manufacture nuclear weapons. There have been millions of dollars spent on nuclear weapons. Nuclear weapons can create many outcomes They have made many impacts on multiple countries.Most of these impacts seem to be negative. Ireland has many views and ideas for nuclear weapons. Ireland wants to abolish nuclear weapons in total. Ireland believes they are very dangerous. They also think that they threaten the lives of anyone living around a country that has nuclear weapons. The country also have the opinion that nuclear weapons are very unpredictable and can be ignited by an accidental cause. Thus, Ireland’s view on nuclear weapons is a strong one, and they do no t want them by their country.Since Ireland does not produce any nuclear weapons, they believe their surrounding countries’ nuclear weapons could harm Ireland. Some countries by Ireland are Northern Ireland, Isle of Man, Wales, Scotland, and England. Northern Ireland has some nuclear weapons. Isle of Man does not have nuclear weapons. Neither does Wales. Wales wants to obtain nuclear weapons. England has not had nuclear weapons since 1991. Since Northern Ireland has some nuclear weapons, Ireland may want to make rules about what nuclear weapons they are allowed to use around the border of Ireland.Ireland may want to do this to protect their country from a nuclear attack. Ireland wants to make laws for other countries about nuclear weapons. Some people believe Ireland should not make these laws. They may think this because they believe Ireland is trying to control these countries. These countries may also not want Ireland to make these rules because they may think that Ireland can only make rules for Ireland, not other countries. Ireland really wants these countries to take account of this suggestion and try to make change within their own countries.

Tuesday, July 30, 2019

Goal Setting Worksheet Essay

1.Describe one academic goal that you have created using the SMART criteria. How do SMART criteria contribute to your academic goals? One goal I have created is to continue to attain the highest points possible each week in college. SMART criteria contribute to my academic goal by helping me identify what I need to focus on to complete this goal. By concentrating on how to set my goal to the guidelines of SMART (Specific, Measureable, Attainable, Realist, and Timely) I am able to set reasonable steps to complete this goal within the timeframe specified. 2.Describe one professional/career goal you have created using the SMART criteria and Career Plan Building Activities results. How did the results of the Career Interest Profiler and Career Plan Building Activity on Competencies contribute to your professional goal development? Using the SMART criteria I have set a goal to research jobs I am interested in pertaining to the IT field and find out which certifications I will need on top of my degree to help me attain that edge over other prospective candidates. The results from my Career Interest Profiler and Career Plan Building Activity on Competencies reaffirmed my choices on the career I have chosen. As the other career fields I have been interested in were also on the profiler I feel like I am in connection with my competencies and am pursuing a career that I will not only excel at, but be happy with. 3.Describe the stress and time-management strategies you have learned this week that will help you achieve your goals. Of the stress and time management strategies I have learned this week I feel that overcoming procrastination will aid me the most. There are times when the list of things I need to accomplish by the end of the week seems quite daunting, and sometimes I feel procrastinating tendencies. The ultimate cure for this is for me to stop making excuses and accomplish my tasks at hand. Another helpful strategy for me will be utilizing a planner. With all of the time consuming tasks that I will need to accomplish, having them allocated to time slots and dates on a planner will help keep me organized, ensure to not miss deadlines, and effectively de-stress me at the same time. 4.Describe how you will balance academic expectations and your personal and professional responsibilities. I will balance academic, personal, and professional responsibilities and expectations by creating a time chart and not overextending my abilities. I plan to assess each aspect of my life pertaining to academic, personal, and professional goals by effectively prioritizing each in its order of importance or necessity to me. By doing this I can then effectively plan my time to meet my perspective responsibilities as well as eliminate unnecessary stress. 5.How can understanding the importance of SMART criteria and your career interests and competencies help you move towards your career and academic goals? Understanding the importance of SMART criteria and my career interests and competencies can help me achieve my career and academic goals by allowing me to see which areas I am competent in and which areas I need to focus my time on to be more proficient in. Knowing where your weaknesses are is the first step to improving on them and advancing in your career or academic goals. By utilizing SMART criteria I can set realistic and obtainable goals for myself, effectively not setting myself up for failure. If I am able to set a goal to be specific, measurable, attainable, realistic, and timely I am sure to succeed at not only completing them successfully, but completing goals within a reasonable amount of time as well.

The Da Vinci Code Chapter 4-6

CHAPTER 4 Captain Bezu Fache carried himself like an angry ox, with his wide shoulders thrown back and his chin tucked hard into his chest. His dark hair was slicked back with oil, accentuating an arrow-like widow's peak that divided his jutting brow and preceded him like the prow of a battleship. As he advanced, his dark eyes seemed to scorch the earth before him, radiating a fiery clarity that forecast his reputation for unblinking severity in all matters. Langdon followed the captain down the famous marble staircase into the sunken atrium beneath the glass pyramid. As they descended, they passed between two armed Judicial Police guards with machine guns. The message was clear: Nobody goes in or out tonight without the blessing of Captain Fache. Descending below ground level, Langdon fought a rising trepidation. Fache's presence was anything but welcoming, and the Louvre itself had an almost sepulchral aura at this hour. The staircase, like the aisle of a dark movie theater, was illuminated by subtle tread-lighting embedded in each step. Langdon could hear his own footsteps reverberating off the glass overhead. As he glanced up, he could see the faint illuminated wisps of mist from the fountains fading away outside the transparent roof. â€Å"Do you approve?† Fache asked, nodding upward with his broad chin. Langdon sighed, too tired to play games. â€Å"Yes, your pyramid is magnificent.† Fache grunted. â€Å"A scar on the face of Paris.† Strike one.Langdon sensed his host was a hard man to please. He wondered if Fache had any idea that this pyramid, at President Mitterrand's explicit demand, had been constructed of exactly 666 panes of glass – a bizarre request that had always been a hot topic among conspiracy buffs who claimed 666 was the number of Satan. Langdon decided not to bring it up. As they dropped farther into the subterranean foyer, the yawning space slowly emerged from the shadows. Built fifty-seven feet beneath ground level, the Louvre's newly constructed 70, 000-square-foot lobby spread out like an endless grotto. Constructed in warm ocher marble to be compatible with the honey-colored stone of the Louvre facade above, the subterranean hall was usually vibrant with sunlight and tourists. Tonight, however, the lobby was barren and dark, giving the entire space a cold and crypt-like atmosphere. â€Å"And the museum's regular security staff?† Langdon asked. â€Å"En quarantaine,†Fache replied, sounding as if Langdon were questioning the integrity of Fache's team. â€Å"Obviously, someone gained entry tonight who should not have. All Louvre night wardens are in the Sully Wing being questioned. My own agents have taken over museum security for the evening.† Langdon nodded, moving quickly to keep pace with Fache. â€Å"How well did you know Jacques Sauniere?† the captain asked. â€Å"Actually, not at all. We'd never met.† Fache looked surprised. â€Å"Your first meeting was to be tonight?† â€Å"Yes. We'd planned to meet at the American University reception following my lecture, but he never showed up.† Fache scribbled some notes in a little book. As they walked, Langdon caught a glimpse of the Louvre's lesser-known pyramid – La Pyramide Inversee – a huge inverted skylight that hung from the ceiling like a stalactite in an adjoining section of the entresol. Fache guided Langdon up a short set of stairs to the mouth of an arched tunnel, over which a sign read: DENON. The Denon Wing was the most famous of the Louvre's three main sections. â€Å"Who requested tonight's meeting?† Fache asked suddenly. â€Å"You or he?† The question seemed odd. â€Å"Mr. Sauniere did,† Langdon replied as they entered the tunnel. â€Å"His secretary contacted me a few weeks ago via e-mail. She said the curator had heard I would be lecturing in Paris this month and wanted to discuss something with me while I was here.† â€Å"Discuss what?† â€Å"I don't know. Art, I imagine. We share similar interests.† Fache looked skeptical. â€Å"You have no idea what your meeting was about?† Langdon did not. He'd been curious at the time but had not felt comfortable demanding specifics. The venerated Jacques Sauniere had a renowned penchant for privacy and granted very few meetings; Langdon was grateful simply for the opportunity to meet him. â€Å"Mr. Langdon, can you at least guess what our murder victim might have wanted to discuss with you on the night he was killed? It might be helpful.† The pointedness of the question made Langdon uncomfortable. â€Å"I really can't imagine. I didn't ask. I felt honored to have been contacted at all. I'm an admirer of Mr. Sauniere's work. I use his texts often in my classes.† Fache made note of that fact in his book. The two men were now halfway up the Denon Wing's entry tunnel, and Langdon could see the twin ascending escalators at the far end, both motionless. â€Å"So you shared interests with him?† Fache asked. â€Å"Yes. In fact, I've spent much of the last year writing the draft for a book that deals with Mr. Sauniere's primary area of expertise. I was looking forward to picking his brain.† Fache glanced up. â€Å"Pardon?† The idiom apparently didn't translate. â€Å"I was looking forward to learning his thoughts on the topic.† â€Å"I see. And what is the topic?† Langdon hesitated, uncertain exactly how to put it. â€Å"Essentially, the manuscript is about the iconography of goddess worship – the concept of female sanctity and the art and symbols associated with it.† Fache ran a meaty hand across his hair. â€Å"And Sauniere was knowledgeable about this?† â€Å"Nobody more so.† â€Å"I see.† Langdon sensed Fache did not see at all. Jacques Sauniere was considered the premiere goddess iconographer on earth. Not only did Sauniere have a personal passion for relics relating to fertility, goddess cults, Wicca, and the sacred feminine, but during his twenty-year tenure as curator, Sauniere had helped the Louvre amass the largest collection of goddess art on earth – labrys axes from the priestesses' oldest Greek shrine in Delphi, gold caducei wands, hundreds of Tjetankhs resembling small standing angels, sistrum rattles used in ancient Egypt to dispel evil spirits, and an astonishing array of statues depicting Horus being nursed by the goddess Isis. â€Å"Perhaps Jacques Sauniere knew of your manuscript?† Fache offered. â€Å"And he called the meeting to offer his help on your book.† Langdon shook his head. â€Å"Actually, nobody yet knows about my manuscript. It's still in draft form, and I haven't shown it to anyone except my editor.† Fache fell silent. Langdon did not add the reason he hadn't yet shown the manuscript to anyone else. The three- hundred-page draft – tentatively titled Symbols of the Lost Sacred Feminine – proposed some very unconventional interpretations of established religious iconography which would certainly be controversial. Now, as Langdon approached the stationary escalators, he paused, realizing Fache was no longer beside him. Turning, Langdon saw Fache standing several yards back at a service elevator. â€Å"We'll take the elevator,† Fache said as the lift doors opened. â€Å"As I'm sure you're aware, the gallery is quite a distance on foot.† Although Langdon knew the elevator would expedite the long, two-story climb to the Denon Wing, he remained motionless. â€Å"Is something wrong?† Fache was holding the door, looking impatient. Langdon exhaled, turning a longing glance back up the open-air escalator. Nothing's wrong at all, he lied to himself, trudging back toward the elevator. As a boy, Langdon had fallen down an abandoned well shaft and almost died treading water in the narrow space for hours before being rescued. Since then, he'd suffered a haunting phobia of enclosed spaces – elevators, subways, squash courts. The elevator is a perfectly safe machine, Langdon continually told himself, never believing it. It's a tiny metal box hanging in an enclosed shaft! Holding his breath, he stepped into the lift, feeling the familiar tingle of adrenaline as the doors slid shut. Two floors.Ten seconds. â€Å"You and Mr. Sauniere,† Fache said as the lift began to move,† you never spoke at all? Never corresponded? Never sent each other anything in the mail?† Another odd question. Langdon shook his head. â€Å"No. Never.† Fache cocked his head, as if making a mental note of that fact. Saying nothing, he stared dead ahead at the chrome doors. As they ascended, Langdon tried to focus on anything other than the four walls around him. In the reflection of the shiny elevator door, he saw the captain's tie clip – a silver crucifix with thirteen embedded pieces of black onyx. Langdon found it vaguely surprising. The symbol was known as a crux gemmata – a cross bearing thirteen gems – a Christian ideogram for Christ and His twelve apostles. Somehow Langdon had not expected the captain of the French police to broadcast his religion so openly. Then again, this was France; Christianity was not a religion here so much as a birthright. â€Å"It's a crux gemmata† Fache said suddenly. Startled, Langdon glanced up to find Fache's eyes on him in the reflection. The elevator jolted to a stop, and the doors opened. Langdon stepped quickly out into the hallway, eager for the wide-open space afforded by the famous high ceilings of the Louvre galleries. The world into which he stepped, however, was nothing like he expected. Surprised, Langdon stopped short. Fache glanced over. â€Å"I gather, Mr. Langdon, you have never seen the Louvre after hours?† I guess not, Langdon thought, trying to get his bearings. Usually impeccably illuminated, the Louvre galleries were startlingly dark tonight. Instead of the customary flat-white light flowing down from above, a muted red glow seemed to emanate upward from the baseboards – intermittent patches of red light spilling out onto the tile floors. As Langdon gazed down the murky corridor, he realized he should have anticipated this scene. Virtually all major galleries employed red service lighting at night – strategically placed, low-level, noninvasive lights that enabled staff members to navigate hallways and yet kept the paintings inrelative darkness to slow the fading effects of overexposure to light. Tonight, the museum possessed an almost oppressive quality. Long shadows encroached everywhere, and the usually soaring vaulted ceilings appeared as a low, black void. â€Å"This way,† Fache said, turning sharply right and setting out through a series of interconnected galleries. Langdon followed, his vision slowly adjusting to the dark. All around, large-format oils began to materialize like photos developing before him in an enormous darkroom†¦ their eyes following as he moved through the rooms. He could taste the familiar tang of museum air – an arid, deionized essence that carried a faint hint of carbon – the product of industrial, coal-filter dehumidifiers that ran around the clock to counteract the corrosive carbon dioxide exhaled by visitors. Mounted high on the walls, the visible security cameras sent a clear message to visitors: We see you.Do not touch anything. â€Å"Any of them real?† Langdon asked, motioning to the cameras. Fache shook his head. â€Å"Of course not.† Langdon was not surprised. Video surveillance in museums this size was cost-prohibitive and ineffective. With acres of galleries to watch over, the Louvre would require several hundred technicians simply to monitor the feeds. Most large museums now used† containment security.† Forget keeping thieves out.Keep them in.Containment was activated after hours, and if an intruder removed a piece of artwork, compartmentalized exits would seal around that gallery, and the thief would find himself behind bars even before the police arrived. The sound of voices echoed down the marble corridor up ahead. The noise seemed to be coming from a large recessed alcove that lay ahead on the right. A bright light spilled out into the hallway. â€Å"Office of the curator,† the captain said. As he and Fache drew nearer the alcove, Langdon peered down a short hallway, into Sauniere's luxurious study – warm wood, Old Master paintings, and an enormous antique desk on which stood a two-foot-tall model of a knight in full armor. A handful of police agents bustled about the room, talking on phones and taking notes. One of them was seated at Sauniere's desk, typing into a laptop. Apparently, the curator's private office had become DCPJ's makeshift command post for the evening. â€Å"Messieurs,† Fache called out, and the men turned. â€Å"Ne nous derangez pas sous aucun pretexte. Entendu?† Everyone inside the office nodded their understanding. Langdon had hung enough NE PAS DERANGER signs on hotel room doors to catch the gist of the captain's orders. Fache and Langdon were not to be disturbed under any circumstances. Leaving the small congregation of agents behind, Fache led Langdon farther down the darkened hallway. Thirty yards ahead loomed the gateway to the Louvre's most popular section – la Grande Galerie – a seemingly endless corridor that housed the Louvre's most valuable Italian masterpieces. Langdon had already discerned that this was where Sauniere's body lay; the Grand Gallery's famous parquet floor had been unmistakable in the Polaroid. As they approached, Langdon saw the entrance was blocked by an enormous steel grate that looked like something used by medieval castles to keep out marauding armies. â€Å"Containment security,†Fache said, as they neared the grate. Even in the darkness, the barricade looked like it could have restrained a tank. Arriving outside, Langdon peered through the bars into the dimly lit caverns of the Grand Gallery. â€Å"After you, Mr. Langdon,† Fache said. Langdon turned. After me, where?Fache motioned toward the floor at the base of the grate. Langdon looked down. In the darkness, he hadn't noticed. The barricade was raised about two feet, providing an awkward clearance underneath. â€Å"This area is still off limits to Louvre security,† Fache said. â€Å"My team from Police Technique etScientifique has just finished their investigation.† He motioned to the opening. â€Å"Please slide under.† Langdon stared at the narrow crawl space at his feet and then up at the massive iron grate. He's kidding, right? The barricade looked like a guillotine waiting to crush intruders. Fache grumbled something in French and checked his watch. Then he dropped to his knees and slithered his bulky frame underneath the grate. On the other side, he stood up and looked back through the bars at Langdon. Langdon sighed. Placing his palms flat on the polished parquet, he lay on his stomach and pulled himself forward. As he slid underneath, the nape of his Harris tweed snagged on the bottom of the grate, and he cracked the back of his head on the iron. Very suave, Robert, he thought, fumbling and then finally pulling himself through. As he stood up, Langdon was beginning to suspect it was going to be a very long night. CHAPTER 5 Murray Hill Place – the new Opus Dei World Headquarters and conference center – is located at 243 Lexington Avenue in New York City. With a price tag of just over $47 million, the 133, 000- square-foot tower is clad in red brick and Indiana limestone. Designed by May & Pinska, the building contains over one hundred bedrooms, six dining rooms, libraries, living rooms, meeting rooms, and offices. The second, eighth, and sixteenth floors contain chapels, ornamented with mill- work and marble. The seventeenth floor is entirely residential. Men enter the building through the main doors on Lexington Avenue. Women enter through a side street and are ‘acoustically and visually separated' from the men at all times within the building. Earlier this evening, within the sanctuary of his penthouse apartment, Bishop Manuel Aringarosa had packed a small travel bag and dressed in a traditional black cassock. Normally, he would have wrapped a purple cincture around his waist, but tonight he would be traveling among the public, and he preferred not to draw attention to his high office. Only those with a keen eye would notice his 14-karat gold bishop's ring with purple amethyst, large diamonds, and hand-tooled mitre-crozier applique. Throwing the travel bag over his shoulder, he said a silent prayer and left his apartment, descending to the lobby where his driver was waiting to take him to the airport. Now, sitting aboard a commercial airliner bound for Rome, Aringarosa gazed out the window at the dark Atlantic. The sun had already set, but Aringarosa knew his own star was on the rise. Tonight the battle will be won, he thought, amazed that only months ago he had felt powerless against the hands that threatened to destroy his empire. As president-general of Opus Dei, Bishop Aringarosa had spent the last decade of his life spreading the message of â€Å"God's Work† – literally, Opus Dei.The congregation, founded in 1928 by the Spanish priest Josemaria Escriva, promoted a return to conservative Catholic values and encouraged its members to make sweeping sacrifices in their own lives in order to do the Work of God. Opus Dei's traditionalist philosophy initially had taken root in Spain before Franco's regime, but with the 1934 publication of Josemaria Escriva's spiritual book The Way – 999 points of meditation for doing God's Work in one's own life – Escriva's message exploded across the world. Now, with over four million copies of The Way in circulation in forty-two languages, Opus Dei was a global force. Its residence halls, teaching centers, and even universities could be found in almost every major metropolis on earth. Opus Dei was the fastest-growing and most financially secure Catholic organization in the world. Unfortunately, Aringarosa had learned, in an age of religious cynicism, cults, and televangelists, Opus Dei's escalating wealth and power was a magnet for suspicion. â€Å"Many call Opus Dei a brainwashing cult,† reporters often challenged. â€Å"Others call you an ultraconservative Christian secret society. Which are you?† â€Å"Opus Dei is neither,† the bishop would patiently reply. â€Å"We are a Catholic Church. We are a congregation of Catholics who have chosen as our priority to follow Catholic doctrine as rigorously as we can in our own daily lives.† â€Å"Does God's Work necessarily include vows of chastity, tithing, and atonement for sins through self-flagellation and the cilice?† â€Å"You are describing only a small portion of the Opus Dei population,† Aringarosa said. â€Å"There are many levels of involvement. Thousands of Opus Dei members are married, have families, and do God's Work in their own communities. Others choose lives of asceticism within our cloistered residence halls. These choices are personal, but everyone in Opus Dei shares the goal of bettering the world by doing the Work of God. Surely this is an admirable quest.† Reason seldom worked, though. The media always gravitated toward scandal, and Opus Dei, like most large organizations, had within its membership a few misguided souls who cast a shadow over the entire group. Two months ago, an Opus Dei group at a mid-western university had been caught drugging new recruits with mescaline in an effort to induce a euphoric state that neophytes would perceive as a religious experience. Another university student had used his barbed cilice belt more often than the recommended two hours a day and had given himself a near lethal infection. In Boston not long ago, a disillusioned young investment banker had signed over his entire life savings to Opus Dei before attempting suicide. Misguided sheep, Aringarosa thought, his heart going out to them. Of course the ultimate embarrassment had been the widely publicized trial of FBI spy Robert Hanssen, who, in addition to being a prominent member of Opus Dei, had turned out to be a sexual deviant, his trial uncovering evidence that he had rigged hidden video cameras in his own bedroom so his friends could watch him having sex with his wife. â€Å"Hardly the pastime of a devout Catholic,† the judge had noted. Sadly, all of these events had helped spawn the new watch group known as the Opus Dei Awareness Network (ODAN). The group's popular website – www odan.org – relayed frightening stories from former Opus Dei members who warned of the dangers of joining. The media was now referring to Opus Dei as† God's Mafia† and† the Cult of Christ.† We fear what we do not understand, Aringarosa thought, wondering if these critics had any idea how many lives Opus Dei had enriched. The group enjoyed the full endorsement and blessing of the Vatican. Opus Dei is a personal prelature of the Pope himself. Recently, however, Opus Dei had found itself threatened by a force infinitely more powerful than the media†¦ an unexpected foe from which Aringarosa could not possibly hide. Five months ago, the kaleidoscope of power had been shaken, and Aringarosa was still reeling from the blow. â€Å"They know not the war they have begun,† Aringarosa whispered to himself, staring out the plane's window at the darkness of the ocean below. For an instant, his eyes refocused, lingering on the reflection of his awkward face – dark and oblong, dominated by a flat, crooked nose that had been shattered by a fist in Spain when he was a young missionary. The physical flaw barely registered now. Aringarosa's was a world of the soul, not of the flesh. As the jet passed over the coast of Portugal, the cell phone in Aringarosa's cassock began vibrating in silent ring mode. Despite airline regulations prohibiting the use of cell phones during flights, Aringarosa knew this was a call he could not miss. Only one man possessed this number, the man who had mailed Aringarosa the phone. Excited, the bishop answered quietly. â€Å"Yes?† â€Å"Silas has located the keystone,† the caller said. â€Å"It is in Paris. Within the Church of Saint-Sulpice.† Bishop Aringarosa smiled. â€Å"Then we are close.† â€Å"We can obtain it immediately. But we need your influence.† â€Å"Of course. Tell me what to do.† When Aringarosa switched off the phone, his heart was pounding. He gazed once again into the void of night, feeling dwarfed by the events he had put into motion. Five hundred miles away, the albino named Silas stood over a small basin of water and dabbed the blood from his back, watching the patterns of red spinning in the water. Purge me with hyssop andI shall be clean, he prayed, quoting Psalms. Wash me, and I shall be whiter than snow. Silas was feeling an aroused anticipation that he had not felt since his previous life. It both surprised and electrified him. For the last decade, he had been following The Way, cleansing himself of sins†¦ rebuilding his life†¦ erasing the violence in his past. Tonight, however, it had all come rushing back. The hatred he had fought so hard to bury had been summoned. He had been startled how quickly his past had resurfaced. And with it, of course, had come his skills. Rusty but serviceable. Jesus' message is one of peace†¦of nonviolence†¦of love.This was the message Silas had been taught from the beginning, and the message he held in his heart. And yet this was the message the enemies of Christ now threatened to destroy. Those who threaten God with force will be met with force.Immovable and steadfast. For two millennia, Christian soldiers had defended their faith against those who tried to displace it. Tonight, Silas had been called to battle. Drying his wounds, he donned his ankle-length, hooded robe. It was plain, made of dark wool, accentuating the whiteness of his skin and hair. Tightening the rope-tie around his waist, he raised the hood over his head and allowed his red eyes to admire his reflection in the mirror. The wheels are in motion. CHAPTER 6 Having squeezed beneath the security gate, Robert Langdon now stood just inside the entrance to the Grand Gallery. He was staring into the mouth of a long, deep canyon. On either side of the gallery, stark walls rose thirty feet, evaporating into the darkness above. The reddish glow of the service lighting sifted upward, casting an unnatural smolder across a staggering collection of Da Vincis, Titians, and Caravaggios that hung suspended from ceiling cables. Still lifes, religious scenes, and landscapes accompanied portraits of nobility and politicians. Although the Grand Gallery housed the Louvre's most famous Italian art, many visitors felt the wing's most stunning offering was actually its famous parquet floor. Laid out in a dazzling geometric design of diagonal oak slats, the floor produced an ephemeral optical illusion – a multi- dimensional network that gave visitors the sense they were floating through the gallery on a surface that changed with every step. As Langdon's gaze began to trace the inlay, his eyes stopped short on an unexpected object lying on the floor just a few yards to his left, surrounded by police tape. He spun toward Fache. â€Å"Is that†¦ a Caravaggio on the floor?† Fache nodded without even looking. The painting, Langdon guessed, was worth upward of two million dollars, and yet it was lying on the floor like a discarded poster. â€Å"What the devil is it doing on the floor!† Fache glowered, clearly unmoved. â€Å"This is a crime scene, Mr. Langdon. We have touched nothing. That canvas was pulled from the wall by the curator. It was how he activated the security system.† Langdon looked back at the gate, trying to picture what had happened. â€Å"The curator was attacked in his office, fled into the Grand Gallery, and activated the security gate by pulling that painting from the wall. The gate fell immediately, sealing off all access. This is the only door in or out of this gallery.† Langdon felt confused. â€Å"So the curator actually captured his attacker inside the Grand Gallery?† Fache shook his head. â€Å"The security gate separated Sauniere from his attacker. The killer waslocked out there in the hallway and shot Sauniere through this gate.† Fache pointed toward anorange tag hanging from one of the bars on the gate under which they had just passed. â€Å"The PT Steam found flashback residue from a gun. He fired through the bars. Sauniere died in here alone.† Langdon pictured the photograph of Sauniere's body. They said he did that to himself.Langdon looked out at the enormous corridor before them. â€Å"So where is his body?† Fache straightened his cruciform tie clip and began to walk. â€Å"As you probably know, the Grand Gallery is quite long.† The exact length, if Langdon recalled correctly, was around fifteen hundred feet, the length of three Washington Monuments laid end to end. Equally breathtaking was the corridor's width, which easily could have accommodated a pair of side-by-side passenger trains. The center of the hallway was dotted by the occasional statue or colossal porcelain urn, which served as a tasteful divider and kept the flow of traffic moving down one wall and up the other. Fache was silent now, striding briskly up the right side of the corridor with his gaze dead ahead. Langdon felt almost disrespectful to be racing past so many masterpieces without pausing for so much as a glance. Not that I could see anything in this lighting, he thought. The muted crimson lighting unfortunately conjured memories of Langdon's last experience in noninvasive lighting in the Vatican Secret Archives. This was tonight's second unsettling parallel with his near-death in Rome. He flashed on Vittoria again. She had been absent from his dreams for months. Langdon could not believe Rome had been only a year ago; it felt like decades. Another life.His last correspondence from Vittoria had been in December – a postcard saying she was headed to the Java Sea to continue her research in entanglement physics†¦ something about using satellites to track manta ray migrations. Langdon had never harbored delusions that a woman like Vittoria Vetra could have been happy living with him on a college campus, but their encounter in Rome had unlocked in him a longing he never imagined he could feel. His lifelong affinity for bachelorhood and the simple freedoms it allowed had been shaken somehow†¦ replaced by an unexpected emptiness that seemed to have grown over the past year. They continued walking briskly, yet Langdon still saw no corpse. â€Å"Jacques Sauniere went this far?† â€Å"Mr. Sauniere suffered a bullet wound to his stomach. He died very slowly. Perhaps over fifteen or twenty minutes. He was obviously a man of great personal strength.† Langdon turned, appalled. â€Å"Security took fifteen minutes to get here?† â€Å"Of course not. Louvre security responded immediately to the alarm and found the Grand Gallery sealed. Through the gate, they could hear someone moving around at the far end of the corridor, but they could not see who it was. They shouted, but they got no answer. Assuming it could only be a criminal, they followed protocol and called in the Judicial Police. We took up positions within fifteen minutes. When we arrived, we raised the barricade enough to slip underneath, and I sent a dozen armed agents inside. They swept the length of the gallery to corner the intruder.† â€Å"And?† â€Å"They found no one inside. Except†¦Ã¢â‚¬  He pointed farther down the hall. â€Å"Him.† Langdon lifted his gaze and followed Fache's outstretched finger. At first he thought Fache was pointing to a large marble statue in the middle of the hallway. As they continued, though, Langdon began to see past the statue. Thirty yards down the hall, a single spotlight on a portable pole stand shone down on the floor, creating a stark island of white light in the dark crimson gallery. In the center of the light, like an insect under a microscope, the corpse of the curator lay naked on the parquet floor. â€Å"You saw the photograph,† Fache said,† so this should be of no surprise.† Langdon felt a deep chill as they approached the body. Before him was one of the strangest image she had ever seen. The pallid corpse of Jacques Sauniere lay on the parquet floor exactly as it appeared in the photograph. As Langdon stood over the body and squinted in the harsh light, he reminded himself to his amazement that Sauniere had spent his last minutes of life arranging his own body in this strange fashion. Sauniere looked remarkably fit for a man of his years†¦ and all of his musculature was in plain view. He had stripped off every shred of clothing, placed it neatly on the floor, and laid down on his back in the center of the wide corridor, perfectly aligned with the long axis of the room. His arms and legs were sprawled outward in a wide spread eagle, like those of a child making a snow angel†¦ or, perhaps more appropriately, like a man being drawn and quartered by some invisible force. Just below Sauniere's breastbone, a bloody smear marked the spot where the bullet had pierced his flesh. The wound had bled surprisingly little, leaving only a small pool of blackened blood. Sauniere's left index finger was also bloody, apparently having been dipped into the wound to create the most unsettling aspect of his own macabre deathbed; using his own blood as ink, and employing his own naked abdomen as a canvas, Sauniere had drawn a simple symbol on his flesh – five straight lines that intersected to form a five-pointed star. The pentacle. The bloody star, centered on Sauniere's navel, gave his corpse a distinctly ghoulish aura. The photo Langdon had seen was chilling enough, but now, witnessing the scene in person, Langdon felt a deepening uneasiness. He did this to himself. â€Å"Mr. Langdon?† Fache's dark eyes settled on him again. â€Å"It's a pentacle,† Langdon offered, his voice feeling hollow in the huge space. â€Å"One of the oldest symbols on earth. Used over four thousand years before Christ.† â€Å"And what does it mean?† Langdon always hesitated when he got this question. Telling someone what a symbol† meant† was like telling them how a song should make them feel – it was different for all people. A white Ku Klux Klan headpiece conjured images of hatred and racism in the United States, and yet the same costume carried a meaning of religious faith in Spain. â€Å"Symbols carry different meanings in different settings,† Langdon said. â€Å"Primarily, the pentacle is a pagan religious symbol.† Fache nodded. â€Å"Devil worship.† â€Å"No,† Langdon corrected, immediately realizing his choice of vocabulary should have been clearer. Nowadays, the term pagan had become almost synonymous with devil worship – a gross misconception. The word's roots actually reached back to the Latin paganus, meaning country-dwellers. â€Å"Pagans† were literally unindoctrinated country-folk who clung to the old, rural religions of Nature worship. In fact, so strong was the Church's fear of those who lived in the rural villes that the once innocuous word for† villager† – villain – came to mean a wicked soul. â€Å"The pentacle,† Langdon clarified,† is a pre-Christian symbol that relates to Nature worship. The ancients envisioned their world in two halves – masculine and feminine. Their gods and goddesses worked to keep a balance of power. Yin and yang. When male and female were balanced, there was harmony in the world. When they were unbalanced, there was chaos.† Langdon motioned to Sauniere's stomach. â€Å"This pentacle is representative of the female half of all things – a concept religious historians call the ‘sacred feminine' or the ‘divine goddess. ‘ Sauniere, of all people, would know this.† â€Å"Sauniere drew a goddess symbol on his stomach?† Langdon had to admit, it seemed odd. â€Å"In its most specific interpretation, the pentacle symbolizes Venus – the goddess of female sexual love and beauty.† Fache eyed the naked man, and grunted. â€Å"Early religion was based on the divine order of Nature. The goddess Venus and the planet Venus were one and the same. The goddess had a place in the nighttime sky and was known by many names – Venus, the Eastern Star, Ishtar, Astarte – all of them powerful female concepts with ties to Nature and Mother Earth.† Fache looked more troubled now, as if he somehow preferred the idea of devil worship. Langdon decided not to share the pentacle's most astonishing property – the graphic origin of its ties to Venus. As a young astronomy student, Langdon had been stunned to learn the planet Venus traced a perfect pentacle across the ecliptic sky every four years. So astonished were the ancients to observe this phenomenon, that Venus and her pentacle became symbols of perfection, beauty, and the cyclic qualities of sexual love. As a tribute to the magic of Venus, the Greeks used her four-year cycle to organize their Olympiads. Nowadays, few people realized that the four-year schedule of modern Olympic Games still followed the cycles of Venus. Even fewer people knew that the five-pointed star had almost become the official Olympic seal but was modified at the last moment – its five points exchanged for five intersecting rings to better reflect the games' spirit of inclusion and harmony. â€Å"Mr. Langdon,† Fache said abruptly. â€Å"Obviously, the pentacle must also relate to the devil. Your American horror movies make that point clearly.† Langdon frowned. Thank you, Hollywood.The five-pointed star was now a virtual cliche in Satanic serial killer movies, usually scrawled on the wall of some Satanist's apartment along with other alleged demonic symbology. Langdon was always frustrated when he saw the symbol in this context; the pentacle's true origins were actually quite godly. â€Å"I assure you,† Langdon said,† despite what you see in the movies, the pentacle's demonic interpretation is historically inaccurate. The original feminine meaning is correct, but the symbolism of the pentacle has been distorted over the millennia. In this case, through bloodshed.† â€Å"I'm not sure I follow.† Langdon glanced at Fache's crucifix, uncertain how to phrase his next point. â€Å"The Church, sir. Symbols are very resilient, but the pentacle was altered by the early Roman Catholic Church. As part of the Vatican's campaign to eradicate pagan religions and convert the masses to Christianity, the Church launched a smear campaign against the pagan gods and goddesses, recasting their divine symbols as evil.† â€Å"Go on.† â€Å"This is very common in times of turmoil,† Langdon continued. â€Å"A newly emerging power will take over the existing symbols and degrade them over time in an attempt to erase their meaning. In the battle between the pagan symbols and Christian symbols, the pagans lost; Poseidon's trident became the devil's pitchfork, the wise crone's pointed hat became the symbol of a witch, and Venus's pentacle became a sign of the devil.† Langdon paused. â€Å"Unfortunately, the United States military has also perverted the pentacle; it's now our foremost symbol of war. We paint it on all our fighter jets and hang it on the shoulders of all our generals.† So much for the goddess of love and beauty. â€Å"Interesting.† Fache nodded toward the spread-eagle corpse. â€Å"And the positioning of the body? What do you make of that?† Langdon shrugged. â€Å"The position simply reinforces the reference to the pentacle and sacred feminine.† Fache's expression clouded. â€Å"I beg your pardon?† â€Å"Replication. Repeating a symbol is the simplest way to strengthen its meaning. Jacques Sauniere positioned himself in the shape of a five-pointed star.† If one pentacle is good, two is better. Fache's eyes followed the five points of Sauniere's arms, legs, and head as he again ran a hand across his slick hair. â€Å"Interesting analysis.† He paused. â€Å"And the nudity?† He grumbled as he spoke the word, sounding repulsed by the sight of an aging male body. â€Å"Why did he remove his clothing?† Damned good question, Langdon thought. He'd been wondering the same thing ever since he first saw the Polaroid. His best guess was that a naked human form was yet another endorsement of Venus – the goddess of human sexuality. Although modern culture had erased much of Venus's association with the male/female physical union, a sharp etymological eye could still spot a vestige of Venus's original meaning in the word† venereal.† Langdon decided not to go there. â€Å"Mr. Fache, I obviously can't tell you why Mr. Sauniere drew that symbol on himself or placed himself in this way, but I can tell you that a man like Jacques Sauniere would consider the pentacle a sign of the female deity. The correlation between this symbol and the sacred feminine is widely known by art historians and symbologists.† â€Å"Fine. And the use of his own blood as ink?† â€Å"Obviously he had nothing else to write with.† Fache was silent a moment. â€Å"Actually, I believe he used blood such that the police would follow certain forensic procedures.† â€Å"I'm sorry?† â€Å"Look at his left hand.† Langdon's eyes traced the length of the curator's pale arm to his left hand but saw nothing. Uncertain, he circled the corpse and crouched down, now noting with surprise that the curator was clutching a large, felt-tipped marker. â€Å"Sauniere was holding it when we found him,† Fache said, leaving Langdon and moving several yards to a portable table covered with investigation tools, cables, and assorted electronic gear. â€Å"As I told you,† he said, rummaging around the table,† we have touched nothing. Are you familiar with this kind of pen?† Langdon knelt down farther to see the pen's label. STYLO DE LUMIERE NOIRE. He glanced up in surprise. The black-light pen or watermark stylus was a specialized felt-tipped marker originally designed by museums, restorers, and forgery police to place invisible marks on items. The stylus wrote in a noncorrosive, alcohol-based fluorescent ink that was visible only under black light. Nowadays, museum maintenance staffs carried these markers on their daily rounds to place invisible† tick marks† on the frames of paintings that needed restoration. As Langdon stood up, Fache walked over to the spotlight and turned it off. The gallery plunged into sudden darkness. Momentarily blinded, Langdon felt a rising uncertainty. Fache's silhouette appeared, illuminated in bright purple. He approached carrying a portable light source, which shrouded him in a violet haze. â€Å"As you may know,† Fache said, his eyes luminescing in the violet glow,† police use black-light illumination to search crime scenes for blood and other forensic evidence. So you can imagine our surprise†¦Ã¢â‚¬  Abruptly, he pointed the light down at the corpse. Langdon looked down and jumped back in shock. His heart pounded as he took in the bizarre sight now glowing before him on the parquet floor. Scrawled in luminescent handwriting, the curator's final words glowed purple beside his corpse. As Langdon stared at the shimmering text, he felt the fog that had surrounded this entire night growing thicker. Langdon read the message again and looked up at Fache. â€Å"What the hell does this mean!† Fache's eyes shone white. â€Å"That, monsieur, is precisely the question you are here to answer.† Not far away, inside Sauniere's office, Lieutenant Collet had returned to the Louvre and was huddled over an audio console set up on the curator's enormous desk. With the exception of the eerie, robot-like doll of a medieval knight that seemed to be staring at him from the corner of Sauniere's desk, Collet was comfortable. He adjusted his AKG headphones and checked the input levels on the hard-disk recording system. All systems were go. The microphones were functioning flawlessly, and the audio feed was crystal clear. Le moment de verite, he mused. Smiling, he closed his eyes and settled in to enjoy the rest of the conversation now being taped inside the Grand Gallery.

Monday, July 29, 2019

Current management issues in the real world Essay

Current management issues in the real world - Essay Example The author made an initial assessment of the underlying concept that was emphasized upon in the article and then looked into other information available on the same matter (Pfeffer, 2010, p.26). This included an understanding of human capital and what it means to organizations, as well as examples of where layoffs have been used to strengthen the financial position of a company but have had negative effects in the long-term. The author reflected on the subject expressed in the article, by using material from other sources of literature, including online articles that have been published on various blogs and e-magazines. This helped the author gain a strong foundation on the subject matter and allow for the expression of views that affect the managerial issue of layoffs. The issue of layoffs is one that evokes public debate in depth. It is normally seen as the ideal way for making an organization cost-effective and tends to be the first step taking by enterprises when faced with tough financial situations (Baker, 2009). Even the recent downturn in the global markets saw financial service providers along with several other institutions take the step of downsizing the workforce in order to retain their profitability. However, it is not easy for management to make this decision as the chances of any downturn remaining for long remain slim; so when the situation returns to normal, recruitment drives will have to be resumed which in turn could cost the organization a lot more than current outgoings. A recent debate that has arisen discusses whether the decision to lay off employees is ideal for any organization, even when the economy appears to be in standstill or downturn (Pfeffer, 2010, p.24). Companies in the United States over the last few decades have shown a tendency to shed jobs; something quite evident from the auto industry. For most managers, the action of retrenchment appears unavoidable, as there is a general consensus in the cost of employees being the

Sunday, July 28, 2019

Project Management (Palm Jumeirah Island) Case Study

Project Management (Palm Jumeirah Island) - Case Study Example We will also provide an in-depth analysis using management theories of the case of Palm Jumeirah Island project, debating on the ways in which the project was implemented and planned, how it was created, the problems it faced that led to its downfall and the upcoming consequences of it. Before going further into the discussion, let us look at Dubai and the importance of Jumeirah Palm being located there. The strategies employed in the creation of this project in Dubai have been embraced to expand the economy, especially the urban economy, striving for international city status and promoting the development of large scale projects. The formation of mega global projects afforded Dubai international status and attention as a country which attracts foreign visitors from different parts around the world (Azzam, 2002). The city in doing this, started to construct huge national real estate companies, embracing mega projects policy focusing on finance from the government, global and GCC investors (Taher & Hajjar, 2013). This led to the development of large transformation in the Dubai economy and population. The Dubai coastline is considered one of the man-made features in the world to be visible from space, making it ‘the eighth wonder of the world’ (Boermeester, 2015). The creation of Jumeirah Palm Island remains one of largest urban operations that have been carried out in the last years in the world. Although the Jumeirah Palm Island has received praise from all over the world, its downfall has been evident with management including planning, designing and implementation theories. According to Malkin (2001), there have been plumbing issues at Jumeirah Palm Island and residents have been forced to visit lavatories in a mall and wash in the sea after a pipe in one of the apartments ruptured. There have been other issues with Jumeirah Palm Island that have caused its downfall ranging from poor

Saturday, July 27, 2019

Existentialism Essay Example | Topics and Well Written Essays - 500 words

Existentialism - Essay Example Levinas claimed that human existence in terms of Holocaust is rather a descriptive than prescriptive. Thus, Levinas claimed that humans were unable to oppose to a dreadful Holocaust. There can be no religious solution to the phenomenon of Holocaust. Therefore, these philosophers question the existence of God. Such an awful historical whip has made these philosophers reevaluate their attitude to God and religion. The reasons for God’s actions cannot be interpreted. Auschwitz existence cannot be removed from our history; nevertheless it is possible to prevent its future occurrence. With this regard, the essence of its existence should be found out. Concerning the basic concepts of a human existence, such as freedom†, â€Å"responsibility† and â€Å"suffering†, Frankl suggests an interesting interpretation of these concepts from existential perspective. Frankl considers freedom from an existential perspective and he considers it together with the concept of re sponsibility. Existential freedom of a person exists in spite of the fact whether he is politically free or not. Frankl relates freedom and responsibility in the following terms: "Life ultimately means taking the responsibility to find the right answer to its problems and to fulfill the tasks which it constantly sets for each individual" (Frankl).

Friday, July 26, 2019

Building construction technology Essay Example | Topics and Well Written Essays - 2000 words

Building construction technology - Essay Example 9 1.0 Introduction This report provides the details of the High Street Plaza Shopping Centre construction. It is located in Towoomba, Queensland, Australia. It will cover the start of the construction until its present condition and information includes when the structure was being built and provides a review of the construction methods, material used, and processes undertaken at that period. This is seen a redevelopment project, and viewed as an important milestone. Constructions are seen as part of economic growth; hence, the new structural design does not only include aesthetic enhancement but also integrates a more comprehensive planning in order to maximize the space into a more useful, long-term multipurpose recreation center that will able to cater more consumers or clienteles. The redevelopment project construction had quite started during the gathering of information and data for this report. In fact the basement of the shopping center was already built and some shoring had been completed. Polishing and work detailing during that period has not been collected due to un-availability. The main purpose of the writer of this report for requesting the hard copy of the complete detail of the program of works is to have a basis for the final review of the construction methods, materials and other issues. Lack of document, however, does not affect the report because the writer provides a thorough assessment through direct interview with the people involved in the project development and construction. Regular visit for on-site observation was also conducted in order to collect all relevant and important issues pertaining to the project. This report seeks to give details on the key issues related to building construction. Particularly, this report will be focused on the redevelopment construction of the High Street Plaza Shopping Center. The report will contain the pre-construction concerns and how they were handled, construction methodology – of structur es that are in place as well as some predictions of the structures yet to be built, materials – that had and were planned to be used to the extent known, and construction practices and future projections of the impact on the local community from an individual, governmental and business perspective. The retail shopping center was built in 1974 and has undergone several revamps since 1979 up to 1997. In an effort to upgrade the retail facilities in the area, a total renovation of almost the entire center was started in 2010. The redevelopment project construction which took seven years planning approximately costs 15 million Australian dollars. It is administered by shopping center owner and J.M Kelly Group director Jim Kelly. The new shopping centre will provide local and national retailers with a state-of-the-art facility strategically located to attract customers from varied demographic groups. The retail development is anchored by Cornett’s Supa IGA, BP Service Stati on, Blockbuster and other 22 new retail tenancies. As it has been mentioned, the

Thursday, July 25, 2019

Who Is Responsible for Current Financial Crisis Essay

Who Is Responsible for Current Financial Crisis - Essay Example Many theories have been discussed concerning the causes of this financial crisis, moreover, why its impact has been so large for it to affect negatively people from diverse backgrounds. Although many of these theories sound logical, none of them even attempts to capture the real reasons why this crisis happened. In this matter, it is our opinion that this financial crisis has come about due to weak policies from the government as well as the greed of corporations in their bid to make more money. In this paper, we set out to prove our stand by discussing in detail the governmental and corporate causes of the crisis. Government policies on handling financial institutions had a direct hand in the financial crisis happening. This is mainly because the government failed to regulate adequately the activities of banks and instead gave them a free hand in conducting their activities, even though these activities proved to be harmful to the economy. Furthermore, during the Bush administration , there was a strong bid by Republicans in Congress to force banks to lower their lending rates so that most people could have their own homes by taking more affordable mortgages (Holtzman 95). This had a direct hand in triggering the current crisis because many of these people ended up not being able to pay their mortgages and this led to a lack of liquidity, which created a panic. Enterprises such as Freddie Mac, which are government-sponsored, were encouraged to buy securities, which were backed by mortgages, and some of these happened to be very risky ventures (Wallison). The government also helped to trigger the financial crisis when it misinterpreted the looming crisis as one, which was concerned with liquidity. To solve this problem, it responded by giving out a lot of money to people so that they could have more money to spend and in the process make the economy start to move again. However, things did not happen as predicted and instead, many people who got the money chose to save it instead of spending it. This government solution now became a problem because nothing happened as it had been expected to work. The financial crisis was something that could have been avoided and its occurrence was caused on a large part by the corporate greed, which aimed at gaining more profits through the taking of risks, which were dangerous (Chan). The ineptitude of the regulators of the financial sector to stop these tendencies by banks to take risks further made the situation worse and this almost led to a near collapse of the financial system. Those who were supposed to regulate the financial institutions lacked the morality to oversee and take action against those institutions that they were supposed to be in charge of supervising. These regulators, as well as the politicians who were allied to them, chose to ignore the regulations and instead let the financial institutions do whatever they wanted to do (Sanchez 521). Those who headed the very large financial ins titutions practiced things that were illegal in their line of work and all this brought about the financial crisis because their attempts to make profits illegally came to fall apart.  

Wednesday, July 24, 2019

Managing Change in the Workplace Essay Example | Topics and Well Written Essays - 2500 words

Managing Change in the Workplace - Essay Example It is however important to note that culture is fluid in nature considering the rapid changes organizations are subject to at the global level. Over the period of time, there have been constant changes in the external environment of the organizations making them more vulnerable to change. The debate on whether organizational culture is something organization is or has depends upon how organizations adapt the culture and mold themselves according to the overall given situation. Given the overall complexity of the management of the culture specially the sub-cultures, it is relatively difficult to actually determine as to how organizations should tackle the issue of organizational culture and overall change management.It is however important to note that culture is fluid in nature considering the rapid changes organizations are subject to at the global level. Over the period of time, there have been constant changes in the external environment of the organizations making them more vulne rable to change. The debate on whether organizational culture is something organization is or has depends upon how organizations adapt the culture and mold themselves according to the overall given situation. Given the overall complexity of the management of the culture specially the sub-cultures, it is relatively difficult to actually determine as to how organizations should tackle the issue of organizational culture and overall change management.  

Marketing Plan for Coca-Cola Co Term Paper Example | Topics and Well Written Essays - 1500 words

Marketing Plan for Coca-Cola Co - Term Paper Example To create awareness about a healthy lifestyle should be the focus of its strategy and the sales would automatically follow. Regular monitoring is essential to know where the strategy is moving. 1. Company History Started in 1886, Coke was marketed as a tonic containing extracts of cocaine and caffeine-rich kola nut until 1905 (Bellis 2011). As the popularity of soda fountain declined, the company released the â€Å"New Coke† formula in 1985. Today more than one billion drinks of Coke are consumer every day. In 125 years of its existence the company has developed more than 160 low and no calories drinks in its range of products (The Coca-Cola Company 2010). It currently has more than 500 brands and is available in more than 200 countries across the world. Coke now plans to launch an energy drink in the UK market and since the market is already saturated, it has to evaluate the market characteristics, which would help the company to formulate the marketing strategy. 2. Environme ntal Analysis 2.1 Economic Analysis The UK is one of the most globalized countries and its economy is the sixth-largest economy in the world. The UK has a GDP of 1.353 Euro or 23.300 Euro per inhabitant, which is the European average (Senior Watch n.d.). The UK has the opportunity to invest at the national as well as the individual level. The UK economy is just recovering and hence even short-term tax imposed on soft and energy drinks could jeopardise the fragile economy recovery (BSDA 2011). The food and drink sector represents over 15% of manufacturing turnover and employment (IfM 2010). Its output was not affected even during the recession. The weekly earnings of people employed in this sector are above average and the job tenure is over nine years; the sector has only 6% temporary workers. 2.2 Social Analysis The wealth of an individual elderly person in UK is high (Senior Watch n.d.). The education level of the people is also high in UK. Obesity levels are very high in UK. Almo st two in every adult in the UK are overweight. The quality of food and drink, as well as the sedentary lifestyle has been identified as the reasons for overweight in UK (EMIS 2008). UK soft drinks consumption has gone up by 4% since 2009 as per chart shown in Appendix A. People are keen to include daily exercises and workout because of this the health and energy drinks market has high growth potential. 2.3 Political analysis The UK does not have a President and historically most British governments are composed of ministers from a single political party although at times there is a small opposition party (Darlington 2011). Generally the UK enjoys high political stability and hence the regulations for sectors such as food and drinks sector would not change drastically. The three parts of the UK have their own local administration and responsibilities. 2.4 Legal and regulatory analysis Since soft drinks contain high caffeine levels and since their popularity is growing, the BSDA (Bri tish Soft Drinks Association) has released a code of practice stating how the drinks should be labeled and marketed so that consumers have all the information. The labels are also expected to carry the statement, â€Å"Not suitable for children, pregnant women and persons sensitive to caffeine†

Tuesday, July 23, 2019

Introduction to English - Essay 1 (1000words) Login to unit provided

Introduction to English - 1 (1000words) Login to unit provided - Essay Example While Shakespeare presented his women as unfaithful and loose, Chaucer chose to show women as long-suffering, faithful and virtuous. Troilus and Cressida is set during the mythological war between the Greeks and the Trojans precipitated by a Trojan prince’s act of stealing the wife of a Greek king. The woman named Helen eloped with Paris, son of King Priam of Troy, and left her husband King Menelaus. Menelaus, together with the fierce Greek commanders and the greatest Greek warrior Achilles attacked Troy to vindicate the king’s honor and wrest the lovely Helen back. King Priam and his sons Hector, Paris and Troilus relentlessly defended Troy and a war lasting for more than a decade subsequently raged. Amidst this turbulent background, Troilus, Priam’s youngest son fell in love with Cressida, the daughter of a Trojan priest named Calchas. Troilus sought Cressida’s affection through her uncle Patroclus who, acting as a pimp more than a kinsman, set up a meeting between the two. On the initial meeting, Troilus proposed his love and Cressida although coyly at first, readily gave in. The sw ift development was marked by of faithfulness and Cressida, declared that â€Å"From false to false, among maids in love, Upbraid my falsehood! when they’ve said ‘as false As air, as water, wind, or sandy earth, As fox to lamb, as wolf to heifers’s calf, Pard to the hind, or stepdame to her son,† â€Å"Yea† let them say say, to stick the heart of falsehood, ‘As false as Cressid.† They ended up in bed together. Soon after, Cressida’s words were put to a test when her father Calchas defected to the Greeks who had camped outside Troy and suggested that a valuable Trojan prisoner be set off with his daughter Cressida. Since the Trojan prisoner was a valuable officer, the set off was readily agreed to by King Priam and his sons to the dismay of Troilus who was not able to stop the deal. Before she left, Cressida and Troilus pledged once more

Monday, July 22, 2019

Marketing evaluate of online gambling in Indonesia Essay Example for Free

Marketing evaluate of online gambling in Indonesia Essay Introduction Developing our company business of online gambling enter to new market –Indonesia due to more and more competitors share market of China now, otherwise, the Chinese government crackdown illegal online gambling website from end of 2009 to now, so we must be to reduce the business risk and look for other potential new market to do the business and make sure company business stable development. The article will be introduce gambling, online gambling history, business environment and relation of market analysis of China, also guide to know currently status of online gambling and trend in China market. For new Southeast Asia market, why need to go to Indonesia and isn’t others country, its every important question for us to know. We will be chose two markets of Southeast Asia countries as Thailand and Malaysia making comparisons with the new market as Indonesia. Before comparisons, also we should be known about Thailand, Malaysia market, how about those country business environment, and online market analysis. According with result from comparisons, we will get the answer in below review about why choose Indonesia to do business of online gambling, and SWOT analysis about doing business in Indonesia. After that, also have formulate market strategic about what’s the best way to go to do business, and how to developing business in Indonesia as market resource, campaign, and local agent of online gambling etc. After Analysis Indonesia market and compare with other Southeast Asia country, we also need to know how to enter Indonesia market of doing business and develop the business Statement of the problem What is the market value of Indonesia for doing business of online gambling? Indonesia is the third largest populated country in Asia after China and India, have enough resource in internet circumstance, economy and marketing resource to do business. Otherwise, Indonesia is the worlds most populous Muslim country, with about 90% of its 237 million citizens practicing Islam, Under Islam, gambling of all kinds is strictly prohibited, but gambling often continues as an important part of life of some Muslims. Revenue is major value for a firm; Indonesia lost around $320Million by illegal in 2009, its more than others Southeast Asia. Follow the economy growth, Indonesia is Southeast Asia’s largest economy and has delivered consistently high annual growth exceeding 6% in both 2007 and 2008. Growth of between 2% and 4. 5% is expected in 2009. The market will generate more and more revenue in the future. What are the aspects of value analysis for new market? For the paper will do the analysis of Existing market as China, Malaysia and Thailand about environment analysis, market analysis, and currently status, after analysis different between Thailand, Malaysia, and Indonesia, we got know value of Indonesia market. Others, to develop business in the new market, we also need to do competitors analysis, customer analysis and 4p analysis to know our company advantage and disadvantage. Existing market analysis China market- Environment analysis According to the latest figures from CNNIC, the number of Internet users in China rose to 420 million at the end of June, 2010, an increase of almost 36 million users in the first six months of year 2010 and including 115. 1 million users in the rural areas. The current Internet penetration rate in China is 31. 6% acording to Internet World Stats statistics. YEAR| Users| Population| % Pen. | Usage Source| 2000| 22,500,000| 1,288,307,100| 1. 7 %| ITU| 2001| 33,700,000| 1,288,307,100| 2. 6 %| ITU| 2002| 59,100,000| 1,288,307,100| 4. 6 %| ITU| 2003| 69,000,000| 1,288,307,100| 5. 4 %| CNNIC| 2004| 94,000,000| 1,288,307,100| 7. 3 %| CNNIC| 2005| 103,000,000| 1,289,664,808| 7. 9 %| CNNIC| 2006| 137,000,000| 1,317,431,495| 10. 4 %| CNNIC| 2007| 162,000,000| 1,317,431,495| 12. 3 %| CNNIC| 2008| 253,000,000| 1,330,044,605| 19. 0 %| CNNIC| 2009| 384,000,000| 1,338,612,968| 28. 7 %| CNNIC| 2010| 420,000,000| 1,330,141,295| 31. 6 %| CNNIC|. Mature netizens take a larger percentage in the age structure of the Chinese Internet users than before, and those above the age of 30 accounts for 41% of the total. At the same time, the educational background and income level of the Chinese netizens has lowered. The time period spent in the use of the Internet by Chinese netizens continues to increase and reached an average of 19. 8 hours per week per user. China Market analysis According to China Internet Market 2009 Q2 Report, the market size of China Internet in Q2 2009 is 16. 76 billion Yuan, having increased 17% compared to last quarter with a 22. 2% increase compared to Q2 in 2008. Also China is the worlds biggest online gaming market. According to the director of the Chinese development firm, Sino, Richard Li, the Chinese gambling market turns over $100 billion, 95 percent illegally. Just like Western countries, China needs to fund social services for its aged population, so pragmatism, rather than intolerance for bourgeouis entertainment, is triumphing. Current status and trends of online gambling in China After Germany world cup, more and more online gambling companies enter to China. In end of 2006, just have around 20 companies in China market, until 2010, have more than 100 companies, the competitor increase fourfold. The market share reduces compare with before. Otherwise, we know the only forms of legal gambling in the People’s Republic of China (PRC) are the two government lotteries: the Welfare Lottery and the Sports Lottery. These are is very popular in China. From end of 2009 to now, the Chinese government strengthen promote Chinese lotteries, and crackdown illegal online gambling website and closed around 300 website. Lead Chinas lottery market has generated RMB69. 4 billion in profits around in 2010 alone. Even so, the revenues generated by illegal gambling operations in mainland PRC are estimated to be 10-20 times larger than the combined revenues from both legal lotteries Trends of Online gambling in China These indicators tend to imply that gambling is socially acceptable in China, and that Chinas enforcement policy extends only to unsanctioned casino operators, not to the citizens actually playing. Recently there have been signs that change is imminent, and that we may soon see the birth of Chinese legislation that governs online casinos in China. Ultimately the reasons come down to money. The last decade has seen an unprecedented level of economic development in China, such that there are now far more wealthy Chinese than ever before and these people are clearly gambling, whether they have to travel to Macau or beyond. Regulating the industry would allow the Chinese government to keep a larger portion of that growth capital inside China through licensing fees and through taxation. In the meantime, however, Chinese gambling fans continue to break the law whenever they visit an online casino. Malaysia Market Environment analysis. In Malaysia, it may come as a surprise to many that the Malaysia has one of the highest internet penetrations in the world, with 65. 7% of its population going online. It is fast catching up with America, which has over 74% of its population online. There are 16 million internet users in Malaysia. YEAR| Users| Population| % Pen. | Usage Source| 2000| 3,700,000| 24,645,600| 15. 0 %| ITU| 2005| 10,040,000| 26,500,699| 37. 9 %| C. I. Almanac| 2006| 11,016,000| 28,294,120| 38. 9 %| ITU| 2007| 13,528,200| 28,294,120| 47. 8 %| MCMC| 2008| 15,868,000| 25,274,133| 62. 8 %| MCMC|. 2009| 16,902,600| 25,715,819| 65. 7 %| ITU| 2010| 16,902,600| 26,160,256| 64. 6 %| ITU| Malaysia Economic Analysis The country’s rich natural resources ensure sound developments in agriculture, forestry and mining. Economic growth is also attributed to its border with the Strait of Malacca which is an important international shipping crossroad, which promotes the country’s international trade. Malaysia’s well developed manufacturing sector produces a diverse range of goods. The first three quarters of 2009, however, witnessed steep decline in the country’s economic growth. Volume of exports reduced drastically due to reduced consumer goods demand globally. The situation, however, improved somewhat in the Q4FY09. The Tenth Malaysia Plan is all set to be introduced in June 2010. Malaysia Market analysis As for casino gambling in Malaysia, there are very few options. The country has only one legal casino, and though it is large and very complete, it is the only place where Malaysians can legally play table games and card games in the country. This has lead to a problem with underground gambling dens and sports betting shops that the Malaysian government is currently working to solve. Before July 2009, online gambling is legal, and most of online gambling company get the operate license in Malaysia. After the 6 July 2009, The Malaysia government cancelled the entire license and does not offer licenses to open internet gambling sites. And also takes some measures to ensure that Malaysian players do not use foreign internet gambling sites. Also, Malaysian banks are not supposed to authorize transfers to or from online gambling websites. This rule is very loosely followed, however, and there is still a number of banking methods open to Malaysian players who want to gamble online. In fact, some of the bigger online gambling websites that are hosted in other countries even offer their services in Malay, letting players make the best of their internet gambling experience. Current status of online gambling in Malaysia Malaysian gambling laws forbid all forms of sports betting except for horse racing, and online gambling in all forms is equally prohibited. But online gambling sites in Malaysia has proven been most popular in the Sarawak region, where visitors are 48 more likely to visit. Sarawak stands out from other Barisan Nasional and even other Malaysian states in that the regional government disapproves the federal government’s moves to legalize online gambling. And most of gamblers go to there for online gambling. Thailand Market Environment analysis The population of Thailand is now 66. 4 million, about 10 million of whom live in the capital city of Bangkok. Thais form the majority, though the area has historically been a migratory crossroads, and thus strains of Mon, Khmer, Burmese, Lao, Malay, Indian and most strongly, Chinese stock produce a degree of ethnic diversity. Integration is such, however, that culturally and socially there is enormous unity. YEAR| Users| Population| % Pen. | GDP p. c. *| Usage Source| 2000| 2,300,000| 61,528,000| 3,7%| US$ N/A| ITU| 2007| 8,465,800| 67,249,456| 12. 6%| US$ 3,759| ITU| 2009| 16,100,000| 65,998,436| 24. 4%| US$ 3,940| ITU| 2010| 17,486,400| 66,404,688| 26. 3%| US$ 4,403| ITU| According to estimates of United Nations Population Information Network, the population of Thailand would be about 74 million in the year 2050. Until 2010s, total have 17. 4million internet user have 26. 3% population used Thailand Market analysis The primary form of legal gambling in Thailand is the national lottery. It was started in 2003, mostly because a large underground lottery system was already operating and the government felt the best way to drive it out was to create an officially sanctioned lottery system. But even the legal lottery is not immune from illegal activities in 2006 the prime minister and other government officials were accused of skimming more than $1 billion from state lottery revenues. Online gambling in Thailand is also forbidden. The Thai government does not provide licenses that would allow internet gambling websites to be hosted in Thailand. In fact, they have never even considered allowing for online gambling in Thailand since land-based gambling is mostly forbidden. In spite of the ban on internet gambling the Thai government does very little to prevent players from using foreign online gambling sites. These websites are hosted in different countries, places where the Thai government has no jurisdiction. This means there is little they can do to prevent players in Thailand from using them. There are many online gambling sites that accept Thai players, though few are available in Thai. Current status of online gambling in Thailand Online gambling continues to permeate all countries and cultures, despite governments persistent efforts to outlaw the practice. Thailand is the latest country to find increasing numbers of citizens wagering online. If individuals running illegal sites are identified, the Thai Anti-Money Laundering Office will freeze any assets and arrest and prosecute those deemed culpable. Gambling in Thailand is highly illegal, but base on DSI data reveals at least 10,000 subscribers to suspected gambling sites. Soccer wagering has become an increasingly popular form of play, particularly among younger gamblers. The appeal of gambling online continues to grow worldwide, and the most logical reaction of government is to tax the hobby and enjoy a steady new revenue source, rather than waste funds fighting a battle that is unwinnable. Indonesia Market Environment analysis Indonesia is the third largest populated country in Asia after China and India. also is Southeast Asia’s largest economy and has delivered consistently high annual growth exceeding 6% in both 2007 and 2008. Growth of between 2% and 4. 5% is expected in 2009. The consumer market continues to grow in the world’s fourth-largest country. There are more than 237 million citizens, 50% of whom are under the age of 30. GDP per person exceeds its ASEAN neighbors such the Philippines and Indonesia has a GDP per person three times that of Vietnam. Indonesia is a thriving democracy with significant regional autonomy Indonesia is a market-based economy but the government plays a significant role in the countrys economy with 160 government-owned enterprises. Indonesias GDP per capita ranks fifth after Singapore, Brunei, Malaysia and Thailand. Indonesias GDP was US$258. 3 billion with a GDP per capita of US$1,193 in 2004. Indonesias real GDP grew at an average of 4. 6% annually from 2000 to 2004 driven by domestic consumption accounting for nearly three-quarters of Indonesias GDP Current status of online gambling in Indonesia According to Indonesian gambling laws all forms of gambling are illegal and prohibited. Indonesia is the world’s most populous Muslim country and about 90% of its 237 million inhabitants ardently practice Islam. Gambling of all kinds is strictly prohibited by Islam. According to statistics, however, there are 23. 7 million residents who don’t practice Islam and many of them have found ways to gamble. Illegal gambling is prevalent throughout Indonesia. Dense population and police corruption have allowed illegal casinos to operate without regards to the Islamic ban on gambling. That’s the reason for many of the online gambling company go in to Indonesia market. In additional this country is a biggest country compare with other Southeast Asia country. Compare analysis with other Southeast Asia country. Population Indonesia is the third largest populated country in Asia after China and India. Also is Southeast Asia’s largest economy and has delivered consistently high annual growth exceeding 6% in both 2007 and 2008. Growth of between 2% and 4. 5% is expected in 2009. The consumer market continues to grow in the world’s fourth-largest country. Indonesia is a market-based economy but the government plays a significant role in the countrys economy with 160 government-owned enterprises. Indonesias GDP per capita ranks fifth after Singapore, Brunei, Malaysia and Thailand. Internet user. With 30 million Internet users as of the end of 2009, Indonesia is the 5th largest Internet market in Asia (after China, Japan, India, and South Korea). The number of Internet users in Indonesia is growing really fast (the highest growth among Asia countries after China), especially the number of users who use their mobile phone to access the Internet. In five years, about more than half of the Indonesian population or 150 million people are projected to have access to the Internet (most of them through their mobile phone). Compared to the population (not Internet users) of Singapore (4.8 million), Malaysia (27 million), South Korea (48. 6 million). Thailand (67 million), Vietnam (86 million), and Philippine (90 million), it is clear that the number of Internet users in Indonesia will be significantly higher than the number of Internet users in those countries. Usage of Internet Internet users in Indonesia spend about 17. 2 hours online per month According to a survey conducted by Nielsen Indonesia, most Indonesians use the Internet for checking email (42%), reading newspaper (39%), searching for information about products or services (29%), reading magazines (27%), and chatting (23%). A study by comScore shows only 50% of Indonesian Internet users do online shopping and they spend only 1% on their online time for shopping. Clearly, online shopping is still not the main reason for Indonesians to go online. While Indonesians are still cautious in using the Internet for shopping, there are very enthusiastic to online social networking. 28 million Indonesians have account(s) with Facebook, making them the 3rd largest Facebook users in the world. As of June 2010, Indonesians also produced the 3rd highest number of tweets in the world. It is not surprising at all that 87% of Indonesians does social networking and they spend 32. 6% of their online time or 5. 8 hours per month in websites such as Facebook and Twitter Most Internet users (84. 2%) in Indonesia use Search to find information they are looking for. The average number of Searches per user is 91. 4. 80% of Indonesian Internet users uses Google to do their Search. Above data is higher than others Southeast Asia country. Considering its high economic and Internet user growths, Indonesia has a great potential for Internet business. However, it would not be easy to win in this industry due to online gambling is specially industry in Indonesia. External analysis- Conclusion Considering its high economic and Internet user growths, Indonesia has a greater potential for Internet business compare others Southeast Asia. Moreover, the Internet business there is still in a very early stage with a limited number of local players and products/services offered. However, it would not be easy to win in this industry. Unsophisticated payment infrastructure and conventional mind-set of its people will become the biggest challenges for entrepreneurs and investors who want to explore Indonesia’s untapped potential in Internet business. The general message is that entrepreneurs and investors with long time horizons should look at Internet business in Indonesia as an alternative worth considering depending on the nature of the investment and the risk tolerance of the entrepreneur or investor. Internal analysis-Customer Behavior analysis Common Casino games of Indonesian Members play. * Baccarat * Blackjack * Sic Bo Current Indonesia Members’ Behavior Following table is current Indonesia members’ behavior of deposit and wager, the data is base on my current company data. Indonesia Business Performance Annual stake generated: â‚ ¬ 14. 3 Million and revenue generated â‚ ¬ 657, 000(third higher than others Southeast Asia) Competitor analysis-4P analysis For now total have 4 major competitors doing business in Indonesia market Analysis above the data, doing online gambling business in Indonesia, should offer more competiveness product and promotion to attract new customer due to the current Indonesia member generated revenue is higher than existing market, additional the External analysis, new market as Indonesia has a greater potential for Internet business. References * Rocky Fu (August 2009)China Internet Market Size in Q2 2009 * Internetworldstats(July 2010) China ecommerce and Internet Market Report * casinolistings(2009)The future of gambling in China * Casino King David Information as thing, Gambling History in China * Gamingzion (2007) Information as thing. Gambling in China * Economy watch(2010) Malaysia Economy * Tom B. (2010) Information as thing. Chinese Law Enforcement Rounding Up Illegal Online Gambling Operators * Michael F. (2010) Information as thing. Journal of the China Arrests 3,430 with Online Gambling Ties * Asiaplace (2009) Information as thing. Malaysia Cracks Down on Internet Gambling * KEN NG, Klang(2009) Information as thing, Legalise online gambling * Cyrildason(2010) Information as thing, Sports Betting in Malaysia * Brian M. (2010)Online Gambling in Malaysia Most Popular in Sarawak * TomWeston (2008)Online Gambling Grows in Popularity in Thailand * CoolFounders (2010) A broader look at Indonesia startups and internet Business prospects * MR. SUNDERASAN(Oct 2009) PESTEL analysis of Indonesia * Water stone (2010) Indonesia online 2010.

Sunday, July 21, 2019

Host Community Attitudes And Perceptions About Tourism

Host Community Attitudes And Perceptions About Tourism This study aims at identifying the relationships between residents socio- cultural, economic and environmental aspect and their attitudes towards tourism by focusing on a small community where tourism is in the development stage. By conducting this research, the author hopes to come across the residents attitudes and capture their current perceptions about tourism development in their area. Moreover, this research is being done because most authors agree that initial community attitudes toward tourism are critical to community involvement in the industry (Murphy 1981), the formation of destination image (Echtner Ritchie 1991). Attitudes are defined as a state of mind of the individual toward a value (Allport 1966, p. 24) and as an enduring predisposition towards a particular aspect of ones environment (McDougall Munro 1987, p. 87). Attitude of host community to tourism based development can improve if there is a boost in the tangible and indescribable settlements the host community can receive by being in based development (Choi Sirakaya, 2006). As Attitudes are based under this understanding, this is why some researchers came to a conclusion that residents attitudes toward tourism are not simply the reflections of residents perceptions of tourism impacts, but the results of interaction between residents perceptions and the factors affecting their attitudes (Lankford et al.1994). Some preceding researchs have proved that some most important impacts of tourism are identified along with its variables, however the theory is underdeveloped: Currently there is limited understanding of why residents respond to the impacts of tourism as they do, and under what conditions residents react to those impacts (Ap 1992, p. 666). Husband (1989) also addressed this issue by saying There is, so far, no theoretical justification of why some people are, or are not, favorably disposed to tourism (p. 239). Various issues can persuade perceptions of the host community about positive outcomes of tourism development. Support will depend on the degree of benefits perceived. The participation of community will be discussed later on in the literature review. The acceptance of local values can also be an important factor that leads to the achievement of a tourism based development (Alexander, 2000). However over a certain period of time many findings detected that host community perceptions in the direction from tourism may have more positive attitudes. People who depend on tourism industry or having a better economic benefit may possibly have a higher degree of positivity than other inhabitants who do not benefit from a tourism development ( lankford and howard, 1994; Jurowski, Uysal, and willimas, 1997; Sirakaya , Teye and Sonmez,2002 ). Lindberg and Johnson (1997) mentioned that people having higher economic impacts from tourism may have more positive attitudes. However Travis (1984) has stated that its not only an economic characteristics such as the opportunity for jobs creation or capital generation that needs to be considered by the host community. The socio-cultural and environmental aspects are also very important. For Choi and Sirakaya (2005), the most community should also have a better environment in term of infrastructures and improved amenities such as leisure and recreational activities. They describe tourism as consisting of various supports and any development in the tourism field should ensure the protection of the culture of host community, alongside the protection of the environment. In order to clarify the relationship between the impacts of tourism and residents attitudes toward tourism, several models have been developed. One of the most influential models is Doxeys Irridex model (1975) which suggests that residents attitudes toward tourism may pass through a series of stages from euphoria, through apathy and irritation. to antagonism, as perceived costs exceed the expected benefits. This model is supported by Long et al.s (1990) research results, which indicate residents attitudes, are initially favorable but become negative after reaching a threshold. To have a better comprehension about the relationship between the impacts of tourism and residents attitudes toward tourism, several models have been developed. One of the most dominant models is Doxeys Irridex model (1975) which suggests that residents attitudes toward tourism may pass through a series of stages from euphoria, through apathy and irritation. to antagonism, as perceived costs exceed the expected benefits. This model was supported by Long et al.s (1990) research results, which indicated that residents attitudes are initially favorable but become negative after reaching a threshold. The Irridex model indicates that residents attitudes toward tourism will change overtime. It suggests that residents attitudes and reactions toward tourism contain a sense of homogeneity (Mason et al. 2000). Conversely, this concept was challenged by some research findings that reported heterogeneous community responses and diverse residents attitudes simultaneously existing in a community ( Brougham et al. 1981,Rothman 1978). Critics about Doxey Irridex Model and Butler Tourism Area Life cycle According to Butler (1975) when he has developed a more complex model, he suggested that both positive and negative attitudes could be held by residents in a community simultaneously and be expressed via active and passive support or opposition. Furthermore this model is supported by Murphys (1983) research results, which reveal the distinct attitude differences among residents, public officials, and business owners in three English tourist centers. Despite that the model addresses the difficulty of residents attitudes toward tourism, researchers still lacked theories explaining relationships between residents attitudes and tourism impacts until Ap (1992) applied social exchange theory to tourism. According to the theory, exchange will start, only when there are irregular inaction forms. Ap (1992) suggests that residents evaluate tourism in terms of social exchange, that is, evaluate it in terms of expected benefits or costs obtained in return for the services they supply He also argued that when exchange of resources is high for the host actor in either the balanced or unbalanced exchange relation, tourism impacts are viewed positively, while tourism impacts are viewed negatively if exchange of resources is low. Social exchange theory has been examined as a theoretical framework by researchers to describe residents attitudes toward tourism impacts (Perdue et al. 1990, McGehee Andereck 2004). The Doxey irridex model gives a clear view of how host community attitude changes over a period of time. It mentions host community perceptions, reactions and attitudes in the direction of tourism (Manson et al.2000). This can be a conflicting principle because some research came to a conclusion that various host community attitudes and perceptions may exist in the community, (Brougham et al.1981, Rothman 1978). Akis, Peristanis Warner (1996) disapprove the Irridex Model and The Tourism Life Cycle and view it as too simple, because both models give a few hint of changing host community perceptions and attitudes over time. Other researchers like Lankford and Howard (1994, P.135) opposed against the model of Doxey(1975) because positive and negative factors that affect the perceptions and attitudes of host community are not given much consideration. As the tourism industry keeps on changing, this may be a reason why we must give this industry continuous support for its related development. Andereck vogt( 2000) stated that it is considered that optimistic attitudes towards tourism may entail the encouragement for further tourism development. If there is any delay in tourism project development can be due to frustration towards tourists. Mill and Morisson (1984) even mention that, an acceptance of tourism cannot be built unless the benefits of tourism are made relevant to the community. Attitudes and perceptions of host community at a destination is of utmost importance in the accomplishment of tourism development alongside the development of the industry at large also, (Hayword,1975), (Heenan, 1978), and Hiller (1976). There is a broad belief perception and attitudes of host community in the direction of tourism outcomes are apt to become essential planning and policy concern for flourishing development and expansion of existing and potential tourism programs, (Ap,1992). Host community attitudes and perception is very important as it will influence their behavior towards tourism, (Andriotis and Vaughan, 2003). Host community involvement and participation Community participation has become a common element in many development initiatives, such as community-based programmes, which assume participatory methods and has been promoted by development organizations, notably the World Bank, to address the inefficiency of highly centralized development approaches particularly in the developing world (Baral and Heinen, 2007). Today, many development initiatives solicit the participation of all concerned stakeholders, at the relevant level, not only for the sake of efficiency and equity of the programmes, leverage of donors and demands of local communities, but also for o for sustainability of these initiatives (Ribot, 2004). . Consequently, the real outcome for soliciting such community participation is to create and produce an enabling environment needed by these stakeholders, especially local communities who have been vulnerable to negative impacts of tourism attributed partly to the fact that many tourism resources occur in their areas, to have a real stake in development activities (Havel, 1996; Songorwa, 1999). This requires involving local communities in decision-making and strengthening their ability to act for themselves. One approach to achieve this is through investments in human capital, such as education and health, investments in social capital such as local-level institutions and participato ry processes, and support for community based development efforts planned and implemented from bottom up (Havel, 1996, p.145). However, given the fact that the central point underlying peoples participation may be the degree of power distribution, these efforts are less likely to succeed unless responsive institutions and the legal and policy framework that facilitate and support local participation are in place (Havel, 1996; Tosun, 2004; Wang and Wall, 2005).